Miami Heat CMO on Why the 305 is Obsessed With the "Miami Vice" Uniform

November 8, 2018

The Miami Heat are dishing out a new version of their ultra-popular "Miami Vice" City Edition uniforms. Inspired by the television crime series from the 1980s, the alternative uniforms outsold the City Edition versions of the other 29 teams combined. Michael McCullough, Chief Marketing Officer for the Miami Heat, joined to discuss the viral popularity of the jerseys.