Cheddar Awards: What Millennials Killed in 2018

December 14, 2018

By Amanda Weston

Millennials are well accustomed by now to endless stereotypes and accusations from older generations ー especially about all the things they're supposedly ruining. But there can be an element of some truth behind the barbs. As part of this year's Cheddar Awards, we're counting down the top five things this divisive generation is accused ー fairly or not ーof killing in 2018.

#5: Home cooking

Whether it's due to convenience or a lack of time or skill, millennials are increasingly turning to food delivery over spending time in their kitchens. Investment bank UBS predicted worldwide annual delivery sales could reach $365 billion per year by 2030.

#4: Credit Cards

Young people are already facing mounting debt, so why take on more? Bloomberg declared millennials "a threat to credit cards" in February. A survey reported only one-third carry them, preferring to use cash or prepaid cards. Hefty student loan debt and fears stemming from the 2008 financial crisis are likely causes of this plastic aversion.

#3: Tuna

Canned fish is racing to keep up with the times. The Wall Street Journal reported tuna companies like StarKist and Bumble Bee are working to drum up demand in the face of resistance from millennials who favor fresh, less-processed options ー and in some cases, don't even own can-openers.

#2: Divorce

Millennials tend to wait longer to tie the knot, meaning fewer of them untie it later on. Time writes they're being pickier about whom they choose to marry, and wait to have their careers and finances in order before walking down the aisle. Others choose not to put a ring on it at all, but live and raise children with a partner anyway.

#1: American Cheese

Good news for Cheddar fans: American cheese may be on its way out. Some major restaurants are ditching the long-time favorite or offering more exotic cheese options. Euromonitor International predicted a 1.6 percent drop in use of products like Kraft Singles and Velveeta, marking the fourth straight year of decline.