Bookmaker PointsBet Goes All In on NFL Great Darrelle Revis

November 14, 2018

*By Max Godnick *

Online bookmaker PointsBet is going all in on NFL legend Darrelle Revis.

The sports betting company tapped the seven-time Pro Bowler and Super Bowl XLIX champion as the face of its forthcoming digital sportsbook launching in New Jersey later this month. Revis will host a series of videos aimed at educating newcomers about the legal betting market and the ins and outs of wagering on professional sports.

Sports betting's shifting legal status is fertile ground for retired athletes in search of new ventures.

"I think this is an industry that is booming right now and is going to continue to grow in years to come," Revis said Wednesday in an interview on Cheddar.

The former cornerback told Cheddar that he thinks his new role could pave the way for more retired athletes to follow suit and take a stake in the newly-legal world of sports gambling.

"I think more players, when they actually do retire, they will probably definitely want to be a part of this industry," he said.

As a former New York Jet who spent eight seasons playing for the team, Revis is a significant draw for PointsBet's Tri-State Area presence.

"From sort of day one, we made a list of all the potential sporting athletes that we'd like to sort of partner with," Johnny Aitken, CEO of PointsBet USA, told Cheddar.

"We built that list up and at the top of the pyramid was Darrelle."

Revis joins Basketball Hall of Famer Allen Iverson who serves as the face of the company's American and Australian advertisements.

PointsBet was founded in Australia and is one of many companies flooding the U.S. market in the wake of May's Supreme Court decision that left the legal status of sports betting up to the states. The company plans to differentiate itself from competitors by focusing on its digital presence and app. It also offers "Points Betting," an alternative form of wagering that Aitken described as "betting on steroids" ー essentially, a progressive model in which gamblers win more money as they make more correct bets.

Revis' superstar status and knowledge of the game will serve as a gateway for newcomers to this nascent American industry.

"There's going to be the vast amount of people who come to our site for the first time that have never made a bet before," Aitken said.

For full interview click here.