Alibaba CMO Breaks Down Record Singles Day Success & How to Top it Next Year

November 11, 2019

Alibaba says it sold $1.4 billion worth of goods in the first 90 seconds of Singles Day, and also set a new record of more than $31 billion in total sales for the entire shopping event. Cheddar's Hope King talks with Alibaba chief marketing officer Chris Tung about his business strategy on a historic day for the company.